Mary O'Keeffe
Mary O'Keeffe


Mary is an experienced facilitator, trainer, coach, and business consultant. She has held senior management positions across a number of industries in Australia, Asia and the UK. In these roles she has developed a broad range of skills and an in-depth understanding of business.  In recent years Mary has worked as a private consultant with organisations in Australia and internationally.  Her consulting work has been primarily in the financial services, telecommunications and business services sectors, but she also has experience of working with government and not-for-profit organisations.

Mary established the BlueFox Group in 2010 in response to a growing demand for training and coaching services within the call centre industry. BlueFox is now a provider of soft skills development to some of Australia’s largest call and contact centres and to customer service centres in the Australasian region.

Mary has actively sought professional development opportunities throughout her career.  Her qualifications include a Masters in Instructional Design and Development and she is an accredited member of the International Coaching Federation (ICP).

A member of the Australian Institute of Company Directors (MAICD), the Australian Institute of Management (AIM) and the American Chamber of Commerce in Australia (AMCHAM), Mary is also a member of the Stanford
Who’s Who:

Mary’s business expertise includes:

  • Training Design,
  • Development and Delivery: leadership, sales, operations and customer service
  • Group Facilitation: strategy, planning and implementation, team building, team profiling and conflict resolution
  • Executive Coaching: cognitive development, performance, skills, and transition
  • Mentoring: business advisory and counselling
  • Talent management: recruitment, assessments, competencies mapping, job specification, skills matrix and graduate recruitment programs
Mary O’Keeffe

Dr. Yulia Richard - Founder

One of the greatest assets of any company are its people. Finding, nurturing and retaining talent is a focus of business leaders who invest in their team members and recognise their true value.

The last couple of years have been difficult for many people. Demands on staff to perform are ever-present, however during “COVID-times,” a person may not be able to engage their usual coping strategies or positive self-care routines. People cannot take weekends away to unwind, regularly going to gym, or even having 1 hour a day to themselves feels like unattainable luxury.

We are familiar with the statistics that suggest that we are more likely to overindulge with alcohol, or struggle to control our anger outbursts which often leads to rupturing of relationships in our personal and professional lives. It is harder to motivate ourselves to maintain a healthy and nutritious diet and other healthy habits, and we start developing maladaptive ways of coping with stress.

If you have noticed that your staff might be struggling, and their personal struggles might be impacting their mental and physical health, you can refer them to these online courses created by Sydney-based Clinical Psychologist, Dr. Yuliya Richard. These courses will help your team understand and overcome their struggles with practical and easy to implement strategies to address issues like anger management, binge drinking and relationship struggles. also offer corporate programs, which allows organisations to invest in the wellbeing of their employees by purchasing a number of course vouchers which can be redeemed by their team members securely and confidentially. This means you can support your team’s health and wellbeing by providing the courses to them, while maintaining their privacy by allowing the team member to select which course will most help them. Please visit Impulsivity’s Corporate Program Page to learn more about how can you nurture happy and productive team members.  

Quick links:

Anger Management Online Course 

Binge Drinking Online Course

Relationship Rebuilding Online Course

Stop Procrastination Online Course 

Amanda Sutton

Consultant | Newcastle Office

Amanda leads the BlueFox team in Newcastle where she is widely known for her contribution to the call and contact centre industry in the region.

Her extensive experience spans management, recruitment and human resources. Her formal qualifications include a Master’s in Business, Cert IV in training and assessment; however, her 15 years’ experience of working directly with businesses in the Hunter to determine the best human resource solutions are her greatest asset. In recent years her particular emphasis has been on customer service consulting, call and contact centre benchmarking and customisation of call centre methodologies to suit individual business needs

Some of the organisations Amanda had worked with include:

  • Telstra, Newcastle
  • Call centre, inbound and outbound
  • Energy Australia, Wallsend
  • Call centre, customer service and sales
  • Centrelink, Managed a team to travel to country areas recruiting customer service people.
  • Centrelink, Adamstown and Gosford Call centres, all divisions
  • Infringement Processing Bureau (State Debt Recovery), start-up in Maitland, 130 various positions
  • Various smaller private call centres across the Newcastle and Hunter region.

Amanda’s additional areas of expertise include:

  • Training design and Delivery
  • Skills and Competency assessment
  • Staff appraisals and consultation
  • Leadership and supervisor coaching
  • Creation of customised service deliverables to achieve business outcomes
  • Client relationship building
  • Strategy development